How to make Video Work for You on the Web

The developing web has never been better for the use of video to make your online experience attractive and compelling. When you use video on your website, you have a powerful tool that can increase the appeal of your web pages. Whether you want to share your product understanding or increase page views, using video can and does attract and educate visitors. Here are a few good reasons video can help.

1. Video to Enhance Your Website

Use video to turn a static website into a dynamic, interactive destination. You may consider a variety of  video approaches to enhance your website, including: Creating a promotional video that explains who you are and what you do. Consider a  website tour that tells visitors what they can find on the website, and where it is. Invite people in through a virtual tour that lets web visitors see what your physical location is like.

2. Video to Demonstrate a Product or Activity

How-to videos are some of the most popular videos on the web, and businesses can use them to educate customers. There are many ways to use video to educate customers on how to use your product, and also save time and money on customer service. Use video to demonstrate how to install or set up your product. Use video to show your product in action. Use video to train clients and staff remotely.

3. Video to Share Your Expertise

Many businesses have created a marketing niche for themselves by using video to establish their expertise on a particular topic. Create educational videos that provide visitors with in-depth information related to your industry. Produce a video newscast updating viewers on the latest headlines in your field of work. Aggregate and publish other expert videos related to your topic.

4. Video to Drive Traffic to Your Website

Search engines love video, and with proper video SEO, you can use video to drive traffic to your website. Use targeted keywords when titling and tagging your videos. Create a variety of videos, each focusing on a different search term. Use multiple video sharing sites to increase links back to your main website

5. Video to Earn Money

If you have the right content and access to the right audience, you can use video to earn substantial money from your website. Some ways to use video to earn money include: Charge visitors to download informational or entertainment videos. Place advertising on video pages. Sell sponsorship for a popular video podcast.

6. Video to Promote a Sale or Special Event

Many companies create a special video ad to let customers know about an upcoming sale, you can use video to advertise specials on your website: Use video to show off new products you’re selling. Include promo codes within videos to reward viewers. Use video to notify customers of upcoming specials.

7. Video to Give Your Business a Personal Look

It’s easy to use video to give a personal look to your corporate website. Some ways to use video to communicate with web viewers include: A short video welcoming visitors to your website. Profile videos that introduce your executives and employees. Customer testimonial videos that communicate your company’s value.

8. Video to Engage Customers With Your Brand

You can use video as an interactive medium to get consumers engaged with and excited about your brand. After all, you don’t have to be the one producing the videos we are here to do it with you! Consider starting a video contest to promote your brand. create videos of your customers using your product. Invite your customers to embed your videos on their own web pages.

9. Video to Encourage Regular Visits to Your Website

You can use video to get people to come back to your website over and over again. By providing regular, quality content, visitors will come back again and again to see what new videos you’re offering. Try this, produce daily (or weekly) video podcasts with timely information. Use a RSS feed to update visitors about new videos. Use videos to promote events and recent activities at your business

10. Video to Stand Out From the Competition

Web video is becoming more and more widespread, but there are still many industries that don’t use video as a common practice. If your competitors don’t yet use video, you’ll be able to set yourself apart by using video on your website.

This certainly is not an exhaustive list of ways that video can be applied to hold your audiences attention. If any of these ideas sound interesting to you give us a call or shoot us an email and we will assist you in every way possible.