Moving pictures and sound enjoy main line connections to our brains. Reading text based media takes effort and is, unfortunately, generational.
Back in the seventies, DARPA (the military research people) was tasked with figuring out how to best to teach soldiers to remember what they had learned for longer periods of time. What DARPA discovered was that to execrate the viewers ability to understand and remember information for a longer period of time, it must be conveyed in an interactive audiovisual format. Why? Because it’s the way we all learned to do anything as a child.
Any message, whether it’s commercial, educational or political, that is presented in an interactive audiovisual format will generate among its viewers comprehension and retention rates well above 90%. Text by itself is in the low 40%.
It is interesting to note that the only media form that enable both audiovisual AND interactivity is the web!
Video on the web early on was too expensive to practically do. Most web designers were formally print designers and most webmasters felt that video would clog up their data networks. Today none of this is the case.
The digital piping of the web is wide and getting wider; video signals are tiny yet still deliver excellent image quality and the cost of high definition video production on a per minute basis is very low, much more affordable than a four color print ad of any size placed with any source.
Half the battle of making your website effective is getting it seen. Web search engines give preference to sites with video on them. Why? Because searches engines know that people prefer to watch video over reading text.
So they’ll list the sites that SHOW you how to make a cake above those that only tell you how. Attesting to this is the fact that YouTube is the second most popular search engine on the web.
The web has changed the marketing paradigm. We all hate commercials and advertisements because they interrupt us from what we were doing; watching our favorite program or listening to music or a discussion.
But the web enables us to pull to us the information we want about a product or service when we want it. We pay more attention to information we’ve asked for and ignore unrequested information pushed at us.
And because we have a natural inclination to pay attention to another human face talking to us, we create familiar trust relationships in our minds with the personalities we see/hear on the screen in front of us.
We’re five to six hundred percent more likely to do what a talking face tells us to do than we are to take action from print.
Video on the web will Capture your enthusiasm for your product or service. Display your expertise in easy to understand visual ways. Convey your message directly to your prospect’s desktop, tablet or smart phone.
Short, concise videos really help to extend your company’s corporate image directly to your client’s or prospects personal space. This is what I do here at BCI Video, assist you in communicating your message in ways that are remembered and thus acted upon. We deliver your message both said and seen the right way every day.